This course is available to MNA members in partnership with Nonprofit Association of Washington.

The last few months of the year represent the most important fundraising window for nonprofits, don’t leave your biggest gifts and best opportunities to chance. In this two-part workshop series, you’ll learn how to plan, message, and execute a high-performing year-end fundraising campaign that inspires generosity and drives results.

You’ll walk away with practical tools to:

• Craft compelling fundraising offers that connect with donors
• Structure a campaign calendar that builds momentum
• Use email, mail, and social media to amplify your message
• Segment and prioritize donors for more strategic outreach
• Close strong with a clear, urgent call to action

Whether you’re starting from scratch or refining an existing strategy, this series will give you clarity and confidence to maximize your year-end results.

Course Outline:

Session 1: Planning and Messaging for Maximum Impact
Learn how to design a compelling fundraising campaign from the ground up. We’ll cover what makes a great year-end fundraising offer, how to position it clearly, and how to build a calendar that paces your communications across channels.

Session 2: Execution, Donor Segments, and Closing the Year Strong
Now it’s time to execute. This session will focus on how to prioritize donors, create urgency in your messaging, and use digital and print tools effectively to bring in gifts during the most generous weeks of the year.

 

Who Should Attend

This workshop series is ideal for executive directors, development staff, board members, and fundraising volunteers at small to mid-size nonprofit organizations who are responsible for or involved in year-end giving campaigns.

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